Recent corporate scandals have increased awareness of forensic accounting, an area of accounting that seeks to determine instances where fraud and dangerous business practices have occurred for the application to a legal issue.

Most of the large accounting firms have their own forensic accounting division. Forensic CPAs has created their own firm focused exclusively on the practice. By communicating the benefits of hiring a forensic accountant to assist litigators, Forensic CPAs seeks to capitalize on the growing trend.

Marketing for the firm has centered on a few key areas:

• Establishing the company's President and Managing Director as an expert
• Focusing on business media to educate the legal community on the need for Certified Forensic Financial Analysts
• Writing all copy for the company website
• Creating advertising for industry journals
• Scheduling appointments for presentations at local law firms
• Planning CLE classes and events
• Coordinating the creation of a new Visual Identity System: letterhead, business cards and logo

Combining all elements to reach stakeholders requires an understanding of the importance of the credibility and expertise of the client. Mr. Mason has authored articles, spoken on television regarding the investigation of HealthSouth CEO Richard Scrushy and provided quotations for journalists as a way to become the face of forensic and investigative accounting in Birmingham.

Ultimately, the firm's sales depend on their reputation and the results that they produce. We have marketed Forensic CPAs by using public relations to define Mr. Mason as an expert in the field of forensic accounting.