Internet marketing expert Robyn Medlin of Marketwire will show you how to boost Internet visibility and improve your Search Engine rankings using Search Engine Optimized Press releases. Robyn takes the mystery out of how to use a basic publicity tool- the press release- to extend your marketing reach and engage new audiences. Robyn is joined by Birmingham media strategist Melanie Berry McCraney who will provide insider tips on press release writing and message development. Register today!

POWER UP your press releases with this 90 minute seminar that covers: 

• The news rules for Press releases
• Best Practices for Search Engine Optimized Press Releases
• Why are links important
• Press Release Distribution options
• Measurement and Tracking
• Much More!

Panelists 

Robyn Medlin

Robyn Medlin of Marketwire is an accomplished Search Engine Optimization (SEO) strategist and account executive with Marketwire. Marketwire is a  leading newswire service offering press release distribution, media contact management, multimedia, media monitoring services and other workflow solutions for public relations, investor relations, journalists and other communications professionals .

Robyn's professional credentials include extensive work in sales, marketing and communications management. Her depth of expertise in web-based marketing techniques includes an impressive command of how businesses and organizations can use press releases , social media, and other Internet tools to build business and drive sales. Robyn will share case studies, insider tips and all the basic info you need to help determine how press releases may help your business extend its marketing reach.

Melanie Berry McCraney

Melanie Berry McCraney is a media strategist and founder of McCraney Communications. She also serves as Director of Communications for Cory Watson Crowder & DeGaris law firm. An award- winning reporter, anchor and media communications manager, she has an extensive background in broadcast news, public relations, marketing, web development, video production and media relations. As News Director for WBHM Radio and WZZK Radio in Birmingham, Melanie received numerous AP Awards. Freelance work includes reporting for NPR's "All Things Considered" and "Morning Edition.

Her PR work has been recognized with two Medallion Awards presented by the PRCA. Areas of expertise include media relations, message development, strategic communications planning, public relations, social media, crisis management, multi-media production and media campaign development. Clients have been featured in the New York Times, Wall Street Journal, People, TV Guide, Fox News, NBC Nightly News, Birmingham News, Birmingham Business Journal and numerous Internet media outlets.